Project
Logo and branding for MadMedia social media marketing agency. The company wanted a brand kit and brand identity that is versatile and able to be incorporated into any company needs while always sticking to the branding.
Overview
The logo and branding needed to be capable for multi-use, as there are many different areas in which it will be used. Therefore three logo variations were developed for adaptable use throughout social media, print, marketing, documents, merchandise, etc…
Breakdown of how brand identity was incorporated
The monogram of the two M’s from MadMedia is the centre part of the logo creating a wave look. This can be interpreted in many ways, such as an analytic graph wave, the fluidity of the company and ability to easily adapt and flow with the client's needs, and the organic and personal feel that they invite through every interaction. This wave is also incorporated into the orange-toned wave background that is used throughout the branding. The orange gives a burst of energy, passion and creativity, representing what MadMedia will bring to you. The versatile logo can be broken down from the complete combination logo to just the word mark, then down to a simple monogram. This still shows the MadMedia branding in full force, no matter what version or size. It can also be deconstructed to use the other aspects of the logo, such as the stars, which can be incorporated into other branding needs.
MadMedia Logo
MadMedia Wordmark
MadMedia Monogram
MadMedia Background wave
Second draft of logo concepts based off of one
second draft of logo concepts based off of one
